Work Experience

Digital Lead | Cay Skin

July 2022 – present

Director of Digital | Alpyn Beauty

January 2020 – June 2022

Grew skincare startup revenue to $1 mm, implementing a modern tech stack designed for acquisition and retention, including Shopify, Klaviyo, Attentive and many more integrations. Oversaw all aspects of brand website (content & development), acquisition and retention and numerous paid and organic marketing programs.

More info: www.alpynbeauty.com

Co-Founder | Concept 5

October 2010 – December 2019

Developed this digital marketing agency to assist Long Island brands with fast, scalable online growth. Focus on developing online strategy, as well as e-commerce development, website development, paid and organic search marketing, email marketing and reporting.

More info: N/A – Agency acquired in 2019

US Manager | Brand Online

February 2015 – January 2019

The lead U.S. client manager for Brand Online, a Paris-based digital agency serving the luxury beauty market. The company was recently acquire by Venise Group. Worked to assist growing European brands entering the U.S. DTC market, including Christophe Robin, Maison Berger Paris and Robert Clergerie.

More info: www.brandonline.agency

Executive Director, E-commerce | Shiseido America Corp.

October 2001 – December 2010

Managed and developed the online channel for numerous luxury brands owned by Shiseido America Corp, including NARS Cosmetics, John Varvatos, fcuk fragrance & ZIRH International. Aggressively grew e-commerce sales as well as online brand presence. Worked on global e-commerce roll-out’s, planning, online strategy and management.

Select brands:

ZIRH luxury skincare – 2001 – 2004
fcuk French Connection – 2003 – 2006
John Varvatos – 2006 – 2009
NARS Cosmetics – 2008 – 2012

More info: www.shiseidogroup.com

Volunteer Work

Jan 2019 – present

Board Member, Village of Sea Cliff Architectural Review Preservation Board

Dec 2014 – Dec 2019

Board Member, Village of Sea Cliff Landmarks Preservation Board

Feb 2016 – present

Steering Committee Leader, Sustainable Waterfront (501c not-for-profit)